Award-Winning PETA Viral Campaigns
High-Impact Video Production & Social Strategy
A series of highly successful viral campaigns for PETA, including an award-winning comedy video with 100M+ views, a Shorty Awards finalist campaign, and an innovative social media strategy that created widespread engagement and press coverage.
DoGooder Award-Winning Campaign
The "Tofucken: The Vegan Turducken" campaign showcased how humor can drive massive engagement and social change:
Video Views
100M+
Award
DoGooder
Category
Funny for Good
Shorty Awards Finalist Campaign
The "Behind the Leather" campaign created a powerful in-store experience that translated into viral online content:
Organic Views
40M+
Recognition
Shorty Finalist
Innovative Social Strategy
Created a viral Facebook Frame campaign that generated significant engagement and press coverage:
- Developed a strategic Facebook Frame that went viral among target audience
- Generated significant press coverage, including feature in Outdoor Life magazine
- Successfully hijacked the #shootselfiesnotanimals hashtag on Instagram
- Created widespread engagement and discussion across social platforms
Campaign Highlights
- Award-winning humor-based viral video reaching 100M+ views
- Integrated campaign finalist in Shorty Social Good Awards
- Innovative use of new social media tools to create trending topics
- Strategic content planning and distribution across multiple platforms
- Successful engagement of diverse audience demographics
- Generated significant earned media coverage